Identity. Branding. Logos. How fast do you create the logo before you have an actual plan?
Most of us love the branding side of things when it comes to creating new identities for clients. When is the right time to get started on the new logo design? It’s definitely the first thing almost everyone thinks about when creating or starting a new business (large and small) but is it the best idea to create a logo before the entire business plan is in place?
So often, if a logo is created before real planning is done, it can be a costly process to rebrand once you’ve already launched and created an identifiable mark for the business.
In today’s podcast episode, Jessica and Dan talk about a post by Seth Godin that discusses the branding process, when it’s the right time to approach the logo design, responses to his article, and other thoughts.
We’d love to hear from you and how you go about creating logos for new projects & clients. Do you have a process that you follow with clients? Do they usually have their own pre-designed logo?