Approaching a Cold Lead vs Warm Lead

How do you approach new clients who didn’t reach out to you for help?

Listener Beth writes in:

“I have come across some websites that I buy products from, they look really bad. how would you approach them, without insulting them, about giving them a great website?”

Today, Jessica and Dan talk how we have dealt with this particular subject, both in terms of the client doesn’t know you or you’re discussing a different project with a potential client.